About Us

Hey there, friend!

Welcome to Keebee, your go-to destination for all things adorable and sustainable for your little ones. we are so thrilled you've stopped by, and we can't wait to share the story behind our brand.

The Making of Keebee: Where Love and Sustainable Fashion Unite

KeeBee means love - love from my little one to yours! Our journey began with a personal experience that changed everything. As a new mom, I decided to take a break from my career and focus on caring for my first daughter.

Little did I know that a simple conversation about dreams and aspirations at her playschool would ignite a fire within me. When my daughter expressed her desire to stay at home, just like her Dadi and me, I was struck by the impact of my choices on her aspirations. I wanted to be an example, showing her that dreams can be achieved while making a positive impact on the world.

I always wanted the best for my daughter, but I struggled to find comfortable, cute, and organic clothing options for her. After an extensive search, I discovered that only a few organic cotton brands were available, and sadly, they weren't easily accessible in India, at that time.

Drawing on my educational background in fashion designing from NIFT, Hyderabad, and FIDM, Los Angeles, I knew it was time to take matters into my own hands. In 2016, Keebee was born - a name that holds a special place in my heart as it was the first word uttered by my little one.

Driven by a clear and simple motive of delivering safe and gentle clothing options for our children intertwined with environmental sustainability, we produce organic clothing at KeeBee with love. We carefully select the finest organic cotton, ensuring that it is free from harmful chemicals and pesticides. Our aim is to create a better world for our children and future generations, one garment at a time.

But we didn't embark on this journey alone. Allow me to introduce Smruti Rao, a steady pillar behind Keebee. When the demands of a corporate job overshadowed her motherhood and her toddler's childhood, Smruti knew it was time for a change. Keebee became the perfect intersection of her desires, where work and motherhood found the perfect balance.

With Smruti's expertise, we have built a brand that goes beyond just clothing. Together, we strive to provide exceptional customer service, offering a range of options for infants, from adorable jablas and dresses to cozy nightsuits and comfortable ethnic wear. Each item is designed with love and attention to detail, ensuring that your little one looks and feels amazing.

At Keebee, we believe that when you choose us, you're not just purchasing a piece of clothing; you're joining a community of like-minded parents who prioritize quality, style, and sustainability. We're here to make your parenting journey a little bit easier and a whole lot more stylish.

Thank you for joining us on this incredible journey. Together, let's dress our little ones in style, while making a positive impact on the world we share. We can't wait to see your little star shining in our organic cotton outfits.

With love,

Vandana & Smruti
Founders of Keebee


Below are the flat lay measurements of the finished garment.

All the measurements are in Inches.

Baby Girl Jabla Dress Size Chart:



8.5 10


9.5 11


10 14


11 17


 Boys Kurtas Size Chart:

0-3M 14 10 8.5 8.5
3-6M 15.5 10.5 9 10
6-12M 16.5 11 9.5 11
1-2Y 18 12 10 12
2-3Y 20 13 10.5 12.5
3-4Y 22 13.5 10.75 13.5
4-5Y 24 14 11 14.5
5-6Y 26 15 12 15


Nightsuits/ Pajama Size Chart:

Nightsuits size chart

JOE Romper Size Chart:



10 14


10.5 15


12 17


Unisex Jabla Size Chart:



9 10


10 11


11 12.5



Boys Boxer Briefs Size Chart: